Work Samples
View recent work samples in product design, content strategy, growth design, and user acquisition. Want to see more projects? E-mail me at andi@andixd.com.
Growth Strategy
Scaling Activation Globally for Adobe Creative Cloud
Multi-channel activation strategy and trial-to-paid funnel optimization across 7 global markets for Adobe Creative Cloud.
Growing the sales pipeline from $2.2 million to $9.7 million at Informatica
Conversational chatbot interface design to improve lead qualification and sales pipeline conversion through personalized user interactions.
Moving to the top of page 1 on google search
Visual data flow infographic explaining Extract, Transform, Load processes for enterprise data integration solutions.
Informatica Web Promo Optimization
Ran experimental A/B tests on different component placements on informatica.com to see which promo spot performed the best.
Product Design
Smule Social Music Network Redesign
Responsive web platform redesign for a global karaoke community with millions of users, focusing on social engagement and content discovery.
CarXPlore Automotive Content Platform
Editorial content hub and SEO-optimized automotive resource platform with strategic content architecture and affiliate monetization.
Travel Club Editorial Travel Platform
WordPress-powered travel content platform combining curated editorial content with structured vacation packages, designed to inspire wanderlust through engaging storytelling.
Case Studies
Scaling Activation Globally for Adobe Creative Cloud
Multi-channel activation strategy and trial-to-paid funnel optimization across 7 global markets for Adobe Creative Cloud.
Smule Social Music Network Redesign
Responsive web platform redesign for a global karaoke community with millions of users, focusing on social engagement and content discovery.
CarXPlore Automotive Content Platform
Editorial content hub and SEO-optimized automotive resource platform with strategic content architecture and affiliate monetization.
Travel Club Editorial Travel Platform
WordPress-powered travel content platform combining curated editorial content with structured vacation packages, designed to inspire wanderlust through engaging storytelling.
Growing the sales pipeline from $2.2 million to $9.7 million at Informatica
Conversational chatbot interface design to improve lead qualification and sales pipeline conversion through personalized user interactions.
Moving to the top of page 1 on google search
Visual data flow infographic explaining Extract, Transform, Load processes for enterprise data integration solutions.
Visual Design
Zapier e-book template design
Comprehensive ebook template design for Zapier showcasing workflow automation features, user testimonials, and key product benefits.
Adobe 3D HelpX Visual Designs
Interactive 3D blueprint-style interface design for Adobe HelpX tutorial platform with component-based learning modules.
Selected work from 2015-2020 showcasing brand identity, marketing, and visual design
Featured Writing
Insights on design systems, product strategy, user research, and building better products
Adobe.com: Designing for Accessible Experiences at Scale
Meet the Experience Design Team Behind Adobe XD CC
User Research At LinkedIn With Sunny Patel
How to Design a User-Friendly SaaS Pricing Page with Examples
7 Presentation Design Tips To Wow Your Audience
How to Create a Case Study for your UX and Product Design Portfolio
The Best Sketch Plugins for Product Designers in 2018
Market Research vs. User Research
Shopify blog: Essential App Marketing: 11 Ways to Successfully Promote Your App
Let's grow together
I'm always open to discussing product design work, partnership opportunities, or just grabbing a virtual coffee to talk shop.
E-mail andi@andixd.com