I growproducts,products,pipelines,and communities
Impact at a Glance
Growth Strategist with 14+ years driving user acquisition, activation, and revenue through experimentation, funnel optimization, and data-driven product strategy.
Trusted by Industry Leaders
Growth Case Studies
Strategic design solutions that deliver measurable business impact
I grow communities, too.
The same skills that fill a funnel fill a room. In 2011 I founded Cascade SF, a San Francisco community for designers, product managers, and engineers. With speakers, partners, and volunteers, I've produced 200+ events and 10 multi-day conferences, and built a community of 10,000+ people.
“UXNight is by far the best event I had a chance to speak at.”
Expertise
A unique blend of design craft, growth strategy, and technical fluency
Growth Strategy & Experimentation
I drive growth through A/B testing, funnel analysis, and behavioral data — using product and content decisions as execution, not the starting point.
Full-Funnel Strategy
From acquisition to activation to retention, I build the strategy behind landing pages, onboarding, and lifecycle messaging that convert prospects into engaged users.
AI & Conversational Product Strategy
Deep experience building growth strategy for conversational AI interfaces, recommendation systems, and ML-powered features — driving adoption and trust at scale.
Cross-Functional Leadership
Skilled at leading product initiatives across design, engineering, marketing, content, and sales. I speak the language of business stakeholders while maintaining design and editorial excellence.
Community & Event Leadership
I build communities people return to. I lead events from concept to load-out, coach speakers 1:1, and align partners, venues, and volunteers around one plan.
Ready to build your growth strategy?
Let's grow together
I'm open to growth strategy, event and community roles, partnership opportunities, or just grabbing a coffee to talk shop.
E-mail andi@andixd.com